American-made fishing tackle

Better baits. More bites.

Family-owned soft plastics and dependable fishing gear made for anglers who would rather be on the water than sorting through hype.

The Blake’s promise

Tackle we would tie on ourselves.

Made here, handled by family

We are building Blake’s Baits around American-made products and direct, personal service.

Straightforward gear

Clear product details, practical selections, and no inflated claims about what belongs in your tackle box.

Built for the next cast

Our assortment centers on versatile soft baits, then rounds out the essentials anglers reach for from launch to last light.

Stock up on adaptable profiles for rigging around cover, working open water, or slowing down when the bite gets tough.

Hooks, weights, and everyday rigging essentials chosen to help you spend less time searching and more time fishing.

Practical fishing products for organizing, rigging, and staying ready from the bank, boat, or dock.

From our tackle box

Your next bite starts here

Support a family-owned fishing company and fill your tackle box with American-made gear selected for time on the water.